What Brands Or Influencers Have A Good Social Media Presence
This question asks candidates to describe and explain what they value in a social media brand. The suggestions may vary widely, but they should all be connected by a common strength: the ability to connect with a specific audience.
Nike, for example, has a long list of viral video campaigns and does a great job sparking conversation around global sporting events. Wendys uses Twitter really well: its witty tweets resonate with a Gen Z and Millennial audience and help the brand stand out from competitors.
Ideally, candidates will give you industry-specific examples, too.
In Your Opinion What Constitutes A Poor Social Media Presence
Social media is a powerful marketing tool. However, if companies get it wrong, it will do more harm than good to the brand image.
Candidates should be able to identify some of the most common tropes of poor social media management. These might include:
- Lack of a clear strategy
- Lack of engagement with the target audience
- Infrequent posts
- Poorly timed posts
Why Should We Hire You Over Other Candidates
To answer this social media interview question correctly, you should have sound knowledge of the company’s work. Tell the interviewer about the value you can bring to the company, highlight the unique skills you possess, and mention how you plan the company’s growth.
The question is most commonly asked during an interview for a social media manager.
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Explain How Would You Assess The Social Media Presence Of A Company
- Frequency of content publication on social sites
- Type of content- imagery based/text etc.
- Level of audience engagement posts enjoy
- Is the description in social media aligned with the companys goals
- Is the companys information on social sites are updated and current
- Does your social media profiles include relevant links to your website, blog and other social media presence
- Does Company follows the right metrics to get more attention from social sites,
- Companys employees from all other division or franchises have created their own profile on social networks
- Is companys brand consistent on each network like- same logo, company description, etc.
- Whether a presence on social sites are used only for pushing out messages or used as a platform to create conversation
Can You Describe Your Biggest Social Media Failure
Everyone has failures, some more than others. Of course, what you really want to know, is how they dealt with it. Gain insight into their coping skills and how they deal with negatives by listening to how the issue was resolved. Pay attention to what they did to ensure that the failure wouldn’t happen again.
Success is going from failure to failure without losing enthusiasm. -Winston Churchill.
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Interviewing A Social Media Manager
Are you searching for an excellent Social Media Manager? Youll want to get to know your candidates better during an interview. With our Social Media Manager interview questions, your interview is prepared quickly and easily.
Please note: Our interview questions are suggestions for the earlier stages of the application process and for candidates with average work experience. They are therefore a little more general.
Common Personal Social Media Interview Questions
As a Social Media Manager or Social Media Specialist, you will be representing the companys brand, interacting with their customers, and working closely with other departments. Employers will want to make sure you have the right personality and passion for the role.
Here is an example of a personal social media interview question:
Question: How would you handle a negative customer review or comment?
Answer: Your employer will be relying on you to be the first point of contact for the brand in many cases. How you handle criticisms from the community will be a crucial point in considering whether or not youre the right candidate. You should emphasize how a negative review or comment is even more important to you than a positive one, and how you try to resolve any issues as quickly and transparently as possible. When thats not an option, you take the conversation offline so you can find other ways to make sure theyre satisfied
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What Is Your View On Influencers Do They Serve A Role In Social Media Management
Influencer marketing is now a big part of social media, and candidates should certainly be open to the idea as a business proposition. Whether its something worth pursuing for a company, however, is very context-specific.
Will influencer marketing resonate with the audience? Are there influencers who could act as strong ambassadors for the brand? These are the key considerations that candidates should be making.
Research suggests that Gen Z is most likely to subscribe to influencers, so if your audience consists of teens and young adults then a well-planned influencer partnership could prove fruitful.
In The Middle Of A Campaign You Notice That Youre Not Pacing To Meet Your Goal Describe How Youd Readjust And The Recommendations Youd Make To Get Back On Track
Flexibility can be difficult to identify in a brief interview, but it is one of the most important traits of successful social media managers. Agility based on hard data is an even more critical competency. Take note of how the applicant used data to identify where things went awry and also the plans they put in place to get things back on track.
Social Media Tea
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Which Teams Have You Worked With In The Past To Bring A Social Media Campaign To Life
Although a social media team may be a one-person operation, there is likely some teamwork involved to make really compelling content and social media advertisements that influence, excite and educate your audience. A hiring manager may ask this question to see how you work with a team and hear a real example of a previous experience you’ve had.
Example:”I’ve worked with several departments and individuals to make sure that the social media content I publish is the best it can be. I’ll work closely with graphic designers, photographers and videographers to add special elements to our content. If I’m publishing information that I’m not an expert in myself and maybe a little more educational or promotional, I’ll work with the relevant department to make sure I’m sharing the correct information about our offerings.”
Explain Something That Is Complicated But That You Know Well
This is similar to the storytelling question but from a more technical aspect. The “something” can be anything. Possibly they know how to rebuild a car engine or know how to explain social media to their grandparents. The point is, they should be able to comprehend a complex subject and articulate it in a simpler, understandable form.
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Do They Have A Blog And Do They Currently Write Content For Social Media Channels
Ask to see their blog in action and make a note to see if theyre posting regularly.
Ask to see links to content theyve written on the web. Candidates will often produce content for places like LinkedIn and Medium, rather than having their own personal blog.
Its crucial that your candidate has a working understanding of how content drives everything in digital marketing SEO, website traffic, and social media. A working understanding of WordPress and/or website UX would be ideal.
Breaking The Ice: Warmup Interview Questions To Ask A Social Media Manager
In this section, weâve got some rather simple questions to ask when hiring a social media manager to get the ball rolling. These can be asked in any order, of course, and you may choose to ask them upfront before the long-form questions. You can also do some before and some after it can be nice to have some not-so-serious topics to start off on and some easy questions to end things on.
- What led or prompted you to work in social media management?
- How long have you worked in the Industry?
- Whatâs your favorite thing about this line of work?
- Whatâs your least favorite thing about this line of work?
- What metrics, if any, are most important to you in social media?
- How do you keep up-to-date with trends on so many different account platforms?
- Whoâs your favorite influencer and why?
- What do you enjoy doing in your spare time outside of work?
- Is there such a thing as too much scrolling on social media?
- Whatâs the average weight of a panda bear?
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Outline The Key Strategies You Will Use To Generate Leads
Social media lead generation is all about the flow of the target audience and guaranteed rapid sales growth . Lead generation from the social environment is usually the most effective and high-quality. It is a complex process during which you need to use the potential of advertising cabinets of social networks, cross-posting, mailing lists, and other tools. Ask the specialist to specify the main strategies to achieve these results.
Social Media Complaints Scenario
Heres the situation. Customers on Twitter are reporting several technical issues with the site or app. People on Facebook are reporting billing issues. And on Instagram, you are getting negative feedback about the overall site or app. How do you tackle all of this at once in the most efficient way to satisfy the largest number of customers?
Sometimes a social media crisis strikes seemingly out of nowhere. The companyâs brand is on the line with every social media channel known to man. Algorithms working overtime and your target audience waiting for your expert hand to bring world peace while bearing in mind company culture. So how do you save your social media presence from damnation, continue to bring brand awareness, keep the influencers happy and keep your social media manager job?
Oh, man Just wait until you hear the answers youâll get to this question. You can change it up however you like as long as there are at least three issues/platforms and itâs realistic. Even wrong answers will be very insightful. Most people go into frantic answers that keep them busier than a one-armed monkey with two bananas.
Example answer
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Q: Tell Me About A Campaign That Failed And How You Would Change It The Next Time Around
Answer: I had one of our employees do a takeover of our Instagram account for a day so our followers would learn about how our company operates behind the scenes. Unfortunately, I had not elected to pre-approve the content this individual posted and instead let them publish everything themselves. As a result, several posts with typos and poor-quality photos that did not reflect our normal quality went live on our Instagram profile.
Fortunately, a couple of hours into the takeover, I checked on our Instagram profile to see how things were going and noticed the errors. I immediately contacted my colleague and told them what I had seen, subsequently requesting that they let me approve each post before they published anything new. Luckily, they agreed, and the rest of the takeover went smoothly.
Moving forward, I will pre-approve all content that my company publishes on any social media channel, so I can be assured of its quality.
Pro tip: Make sure to acknowledge your role in whatever went wrong. There is no shame in admitting you made a mistake what matters is that you learned from your experience and will avoid making the same mistake in the future.
Social Media Trends Evolve Quickly And Producing Relevant Posts Is A Key Part Of The Social Media Manager Role How Do You Stay Up
Social media managers should be able to keep up with the fast pace of internet content. Top candidates need to understand how the business’ target audience consumes media so they can learn what kinds of jokes, patterns and formats connect with their regular social media use the most. Interviewers can use this question to find candidates who understand the ongoing changes of social media and how to leverage those changes to increase engagement.
Good answers may include:
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How Do You Stay Up To Date With The Latest Social Media Developments
New social media trends emerge every week. Even the most experienced social media managers need to hone their skills and continually adapt their strategies to fit the current social media landscape.
The most common way to do this is to use social media as a consumer. Candidates are likely to have personal accounts that they use to stay in the loop with digital culture. Take note of candidates who also use other resources, such as technology publications, podcasts, or even conferences.
Organization And Time Management Questions
Lets face it: being a social media manager is way more than crafting witty captions or creating the perfect images. It also requires a healthy dose of project management to stay on top of various contributors, influencers, platforms and accounts. The following questions get to the heart of interviewees penchant for organization.
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Based On Our Current Social Presence What Content Would You Recommend Developing More Of And Why
Heres an opportunity to take a look under the hood at the kind of social media manager your candidate might be. How much of a risk taker are they? Do they LOVE video? Are they fans of one platform over another? Think about their answers through the lens of what you know to be true to your brand and what has worked well in the past. But also keep in mind that candidates will not be privy to your inside information, so their thought process and reasoning is especially important to consider.
How Would You Adapt Your Communication Style Across Different Social Media Platforms
While its important to keep the brand messaging consistent across all social media platforms, its sometimes necessary to switch things up, and its also important to adapt each post to the specific channel. A new post on LinkedIn, for example, isnt going to be the same as an upload to Instagram.
Candidates should acknowledge that each social media platform will attract a different slice of the brands audience. There may also be formatting differences, such as character limits, that make adaptations to content necessary.
So while the message should always be consistent, social media content must be platform-specific. This might mean condensing your 200-word Facebook update into an ultra short-form post for Twitter, or using more emojis and hashtags in Instagram posts than on LinkedIn.
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Assessing Team And Work Culture
This social media manager interview questions and answers section is focused on examining your interpersonal skills and work ethics.
11. What would the definition of the world-class employee mean to you? Would you say you match this definition?
A world-class employee can be someone who delivers measurable results, continuously strives to be a better version of him/herself, and goes beyond the job description to improve the organizations performance at large.
12. In what capacity was your team better with you being a part of it?
I was a social media manager at my previous company, where I handled a team of six employees. After I took over as the team leader, the team improved its TAT by 12% and witnessed a 15% rise in deliverables.
13. If you could build a team, what qualities and skills would you look for in candidates?
The most important skills for the ideal candidate will include excellent communication skills, market awareness, and expert knowledge of social media tools.
14. Tell me about a time when you had a conflict with a coworker or team member. What happened?
The conflict occurred because of a difference in opinion, and I resolved it by discussing it with that team member separately. I tried to understand their reasoning and matched my thought process to resolve it mutually.
15. How do you manage your team to derive maximum efficiency?
What Is Your Favorite Social Media Platform Why
Your personal favorite and the most effective one for business are often not the same. For instance, your personal favorite might be Instagram. However, if you work in the technology industry, the most effective platform for sales and hiring might be LinkedIn. By asking this question, the interviewer is seeking to understand if you know the difference.
Your best response is to mention both. For instance, your answer could be:
My personal favorite is Twitter. As a writer, I am more comfortable sharing my opinions in the form of short-form text. Ive been on the platform and built a network of followers and mutuals who I enjoy interacting with.
However, as a social media manager for a beauty brand, my favorite platform is Instagram. It allows me the opportunity to visually show our audience how our products can transform their lives. The impact of pictures and short videos is much higher. The target audience is there too.
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Why Do You Want To Work As A Social Media Manager
This question is asked to ascertain whether you understand the seriousness of managing social media for a business. The interviewer is looking to make sure you dont think its an easy job because you scroll through Instagram all day. Show them that.
Explain your interest in social media. Talk about your experience using social media for business. Discuss your specific intereststhis could be a platform you love, goals you can achieve, industry challenges youre excited to take on, etc. End your answer by outlining how you think this role will shape your career.
