Wednesday, July 10, 2024

Interview Questions To Ask Social Media Manager

Don't Miss

Additional Behavioral Social Media Interview Questions

SOCIAL MEDIA MANAGER Interview Questions & Answers! (PASS your Social Media Management Interview!)
  • Looking back on your career, what project or task would you consider as your most significant accomplishment?
  • Tell us about a time you promoted products or services on social media. Did you spend advertising dollars on the campaign? How did you evaluate your ROI?
  • Please tell us about a social media campaign you worked on from start to end. What was the objective of the campaign, what strategy did you use, and what were the results?
  • Have you ever failed to convince a client to follow the social media strategy you recommended? If so, how did you handle it?
  • Whats your approach for working effectively under pressure?
  • Have you ever made an unpopular decision? How did you handle implementing it?
  • Please tell us how you approach working with a team.

What Are The Elements Of A Viral Video

Possible answer

A viral video has a number of elements.

  • Target audience: The company needs to determine who all will be the audience for the content. Generally, it is better to have content that is universal rather than just catering to a niche crowd.

  • Time: The first 20 seconds of the video are crucial for making a video compelling since viewers usually decide in the first 20 seconds whether to continue watching the video or not.

  • Catchy: Video must carry a catchy phrase to strike the viewers imagination right from the beginning. Video titles, for instance, must be catchy enough to encourage viewers to click on the thumbnails and watch the video. An interesting description and meaningful tags can also help.

  • Distribution: Besides sharing the video on the relevant social media platform, one may also consider sending the video to bloggers, influencers, and journalists who will find the content relevant.

Assessing Team And Work Culture

This social media manager interview questions and answers section is focused on examining your interpersonal skills and work ethics.

11. What would the definition of the world-class employee mean to you? Would you say you match this definition?

A world-class employee can be someone who delivers measurable results, continuously strives to be a better version of him/herself, and goes beyond the job description to improve the organizations performance at large.

12. In what capacity was your team better with you being a part of it?

I was a social media manager at my previous company, where I handled a team of six employees. After I took over as the team leader, the team improved its TAT by 12% and witnessed a 15% rise in deliverables.

13. If you could build a team, what qualities and skills would you look for in candidates?

The most important skills for the ideal candidate will include excellent communication skills, market awareness, and expert knowledge of social media tools.

14. Tell me about a time when you had a conflict with a coworker or team member. What happened?

The conflict occurred because of a difference in opinion, and I resolved it by discussing it with that team member separately. I tried to understand their reasoning and matched my thought process to resolve it mutually.

15. How do you manage your team to derive maximum efficiency?

You May Like: What Language To Use For Coding Interviews

Ask Them What Social Media Strategies They Plan To Use To Generate Leads

As the business owner, you need to know that social media is giving you quantifiable results for your money.

There are various and specific KPIs to consider but for small/medium sized businesses, social media ROI means ultimately generating leads. The path to successful lead generation outcomes includes these metrics:

  • Audience growth
  • Negative feedback

How Do You Make Something Go Viral


Most people have seen a viral video online, likely including your hiring manager. Those who want to experience the same for their company may wonder how it’s done. Your answer to this question will give the interviewer an idea of how much you know about social media and pop culture, how viral videos work and how you can grow your social media accounts organically or without having to spend advertising dollars.

Example:”It’s sometimes difficult to know what exactly will go viral. Viral videos are seemingly random, but there are certain elements of a video that can give it a greater chance of going viral. When creating a video to share on social media, I would focus on making the first 10 to 20 seconds of the video highly appealing so you can capture the viewers’ attention.

I’d be sure that it’s shared online at a very relevant time both for the content of the video and for when most people are online to digest content. It’s also a good idea to include a catchy phrase that viewers will remember and want to use in their own interactions. Video teasers and sharing the video with influential members of the blogging or media communities can help too.”

Don’t Miss: How To Be Ready For A Job Interview

Additional Tips For Successful Social Media Manager Interviews

Now that youre familiar with common social media manager interview questions, the only part left is to give the interview your best.

The video below illustrates how to conduct yourself during interviews.

Here are more tips:

  • Create a positive first impression. Dont forget to shine your shoes, keep your nails neat, and inspect your clothing for holes, stains, or pet hair. Maintain a confident posture and a smile throughout.
  • Relate your responses to your abilities and achievements. Its critical to tie your background to the position with examples of solutions and results youve produced when responding to any query. Take advantage of every opportunity to address the job descriptions needs.
  • Prepare for your interview the night before. An interviewer can let you know the companys dress code before the interview so you can plan your attire accordingly. If you arent familiar with the company, research whats appropriate.

What Strategies Would You Use To Generate Leads

A lead is typically an email ID or a phone number that a prospect enters into a form in return for information. This is treated as an expression of interest in the companys offerings. Brands use a wide range of strategies to generate leads:

  • Advertising
  • Content in the form of lead magnets
  • Social media contests

Social media is no longer a silo that works on its own. It plays a significant role in improving search engine rankings for brand content. A good social media manager needs to understand what kind of content is rewarded, what is punished, what adds value to the audience etc. It also helps to have a good understanding of Google Analytics and website performance metrics.

You May Like: How To Answer Behavioral Interview Questions Star

What Tools Do You Use In Your Work

Every professional SMM specialist should work with analytics, posting, and audience search services. Analytics services will help them track changes in community indicators and adjust their work if necessary. The publication planner will prepare all materials in advance and get them live at the right time.

Your company may already have a social media management tool, or you may be searching for a recommendation. First, ask the specialists to specify which instruments they prefer and why.

Question : Can You Manage Multiple Social Media Accounts At Once

How to Prepare for a Social Media Job Interview – Data Driven Research #socialmediajobs #socialmedia

Having several social media profiles is beneficial to many businesses. Interviewers want to know that you can develop interesting content for various social media platforms.

Consider the tactics you use to develop different content for each platform when responding to this question. For example, you can clarify to the interviewers that youve been in charge of a brands Instagram and Facebook pages in your previous position.

Its important to create diverse content for each platform to keep users interested. Tell the interviewers that your strategy is to plan for each platforms content a month in advance.

The companys voice is used on each platform, but the content is slightly different. For example, tell them that your Instagram posts are more photo-oriented while Facebook postings highlight the brands corporate culture.

Finally, discuss how when developing your approach, you consider what audiences expect from each platform.

Recommended Reading: Where To Watch Oprah’s Interview With Harry And Meghan

What Does A Social Media Manager Do

Social media managers can have different responsibilities depending on the companys size and visibility on social media, but the following duties are pretty typical for the role:

  • Create and execute a social media strategy that will support company goals
  • Build and publish content on social media that aligns with the companys brand
  • Keep abreast of social media trends and adopt ones that make sense for the business
  • Monitor brand mentions on all social media channels
  • Manage and cultivate a community presence
  • Respond to public-facing and private customer concerns
  • Initiate and maintain relationships with relevant and influential social media personalities
  • Run and optimize social media marketing campaigns

If youre someone who enjoys writing, building relationships, and sussing out trends, being a social media manager could be a great fit for your skills and interests.

What Do You Think Of Tiktok And Instagram Reels Can We Leverage These Platforms

Vertical short videos are the rage today. Users spend an average of 53 minutes per session on Instagram Reels! However, they are not the best strategy for all brands. For example, an education company can offer bite-sized lessons with TikTok and Reels to young urban audiences. However, a service brand that targets elderly suburban people might not have much use for this.

Depending on the company, its products, audience, and location, decide if TikTok and Reels are worthwhile strategies, and then explain your rationale to the interviewer.

You May Like: Where To Get Interview Clothes

How Would They Allocate Your Budget For Social Media/online Advertising

Facebook and Google advertising have gotten very complex. Ask your candidate to describe a plan for how best to allocate an ads budget and how they would know its successful.

Facebook posts are rarely seen by fans and require a more robust strategy to attract attention. A typical budget consideration for Facebook ads, depending on your company and your market, is a minimum $500/month.

Your online ads strategy should include Google ads as well.

Allocating a budget for every investment is crucial. These are the six social media investments youll need to consider as a prerequisite for success:

  • Financial
  • Monitoring, publishing and reporting software
  • Training
  • How Can Negative Comments Be Handled On Social Media

    16 of the Best Job Interview Questions to Ask Candidates (And What to ...

    There are 5 steps to deal with negative comments on social media.

    • Respond quickly: The first 24 hours are crucial for responding to the negative sentiments. Justify the brand and company only if it is legitimate, or else apologize. No revenge must be sought.

    • Create FAQs: You can create a list of FAQs to address the common complaints, queries, etc. posted by the customers.

    • Consult community managers: If things go out of control, it is better to consult a community manager, who can handle such reviews and save the brand image.

    • No third replies: Never reach a point where the brand responds for the 3rd time on a negative comment since it looks like an argument. Take the conversation offline hereafter.

    • Documentation: Each and every aspect of the crisis must be documented and it must include the tweets, Facebook posts, blog posts, comments etc.

    Also Check: How To Interview A Real Estate Agent

    Social Media Manager Interview Questions You Should Expect

    A job interview can make anyone nervous, especially when unprepared.

    When applying for a social media manager position, be prepared with the best responses to common interview questions.

    Weve compiled a list of the most common social media manager interview questions:

    • How did you get into social media?
    • Have you ever handled a social media crisis?
    • Can you manage multiple social media accounts at once?
    • What makes you the best candidate for this job?
    • What is your preferred tool for scheduling posts? Why would you want to work with us?

    Today, we discuss these questions and offer tips on how to answer them in an interview setting.

    Pitch My Company To Me As If I Were A Potential Customer

    This will show you how much they know about your company and what their level of passion is for your product, service or industry. It will also tell you what their initial impressions are without the insight of working for you . It’s unlikely they’ll be prepared for this, so it can also show you how quickly they work on the fly.

    Read Also: What To Bring To A Job Interview

    Sample Answers For Common Social Media Manager Interview Questions

    While there is no right way to answer any one question, there are some best practices to keep in mind, such as:

    • Try to keep your answers as concise as possible and respond to the entire question.
    • Avoid vague answers provide enough detail to the interviewer so they understand the context of your responses.
    • If you are unsure how to answer a question, ask clarifying questions.
    • Dont be afraid to pause for a few seconds before answering!

    Check out these sample answers to inspire your own responses:

    How Do You Stay In Tune With The Latest Updates Innovations And Platforms On Social Media

    Social Media Marketing Interview Questions and Answers – For Beginners and Experienced

    Social media never stops changing. It seems like every day theres a new update. Thus, its important for even the absolute best social media guru to stay on top of new trends. If you want to hire someone who will create success in this position, make sure he or she has ways of finding out about and learning the new trends pretty quickly.

    Read Also: What Questions To Ask In Exit Interview

    What Do You Think Of Customer Service As Part Of Your Strategy

    Having customer support in social networks is no longer in doubt. Today, people spend a tremendous amount of time on social media, and it is much more convenient for them to ask their questions right here, without going to the companys official website. So first, check if the applicants consider it a good idea. If so, verify how they will implement customer support into their strategy and how to approach each type of conversation.

    Imagine: Google Has Devalued An Seo Technique You Have Used Successfully In The Past What Do You Do

    These social media marketing interview questions are meant to test your adaptability to new trends and advancements in your line of work. Google is known to sunset techniques and technologies while tweaking the search page. In such cases, there is almost nothing one can do. The best response is as follows:

  • Build the strategy in such a way that SEO is not heavily dependent on one tactic
  • Weed out old content that might be detrimental to current SEO efforts
  • Adapt to the new SEO standards to optimize future content better
  • Continue to create quality content
  • You May Like: How To Answer Typical Interview Questions

    How Does Customer Service Fit In Social Media Strategy

    Possible answer

    Providing customer service on social media is fast becoming a competitive strategy because of the increasing online presence of the companies. Companies are offering support on social media through various means such as via comments on the posts, a response to customers’ reviews, direct support via messages, etc. Companies with a faster response rate definitely have an edge when it comes to customer service.

    What Do You Need To Get A Job In Social Media

    6 Interview Questions You Should Ask A Social Media Manager

    Getting a social media job will depend on the company. Most companies require the skills listed in the two questions above, such as good time management, independent thinking and creativity, with a drive to constantly create original content. Some employers may require a degree or some sort of professional experience.

    Read Also: How To Prepare For A Supervisor Interview

    How Would You Allocate Our Social Media Budget

    Specific metrics and KPIs should be discussed and what should go where percentage-wise. For example, a decent percentage can be allocated to Facebook Ads – a medium-sized company can spend as much as $500 per month on paid advertising. Human capital, social media tools, and training are also absolutely necessary for high ROI.

    What Customer Service Experience Do They Have

    This goes along with the last question, in a way. Its not all sunshine and rainbows on social media. Sometimes, youre going to have angry people come at youso its important to have some customer service experience. A candidate who is familiar with customer service will prove that he or she knows how to express empathy and compassion. Plus, it shows the candidate can deal with an upset customer in a professional way.

    You May Like: How To Record An Interview On Your Phone

    Suppose I Am A Potential Customer How Would You Approach Me

    To answer this social media interview question, you should have a sound knowledge of all the company’s products and services. Your answer will determine how much you know about the company and its USPs.

    Interested to know more about social media marketing strategies? Check out the Advanced Social Media Marketing Training. Enroll now

    Why Its Important To Prep Social Media Coordinator Interview Questions Upfront

    Interview Tips For Freshers | Job Interview Questions And Answers For Freshers | Simplilearn

    During your planning process, selecting the right interview questions for social media coordinators is extremely important. Not everyone should be asking the same questions to candidates. A library networkâs accounts are going to be vastly different from a nightclubâs social media, but they have similarities in some spaces. Itâs important to prepare these questions ahead of time so you can get the most out of each interview and not waste time on topics that may not matter to every field. Also, if youâre touting a job where time management is key, you probably shouldnât be wasting yours or the candidates.

    You May Like: How To Prepare For A Citizenship Interview

    More articles

    Popular Articles