Sunday, May 12, 2024

What To Say In A Marketing Job Interview

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Interview Questions and Answers! (How to PASS a JOB INTERVIEW!)

Digital marketers rely on a range of tools to ensure social media marketing success and to streamline tasks like scheduling social media posts, creating images and other content, analyzing the performance of your posts, managing multiple social media accounts across multiple social media channels, and more. Top tools for scheduling content include Hootsuite, Later, Buffer, FB Creator Studio, and Sprout Social. For content strategy and marketing, tools like SEMrush are helpful. If the job youre interviewing for has a heavy social media element, review the job description to see if theres a mention of any specific tools or software, and be sure to include them in your answer.

Can You Tell Us About A Time Youve Had To Pivot Or Rethink A Strategy

Willingness to learn was one of the most popular choices when we asked PMMs what the most desirable qualities are in a new hire. But what about willingness to learn from mistakes? Were all human we all make mistakes sometimes. Whats important is how we react to our errors, what we learn from them, and how we use this to evolve our approach moving forward.

Asking a question like this also gives you some insight into how the interviewee might react to a sudden change in circumstance which requires the product marketing team to pivot. COVID is the perfect example of this as so many companies around the world had to rethink their strategies almost overnight. You need a PMM who is going to stay calm but remain reactive.

A question about when a product launch failed or a question about dealing with ambiguity. – Ashley Klepach, Product Marketing Manager at FourKites

What Social Media Channels Are You Familiar With

As a , interviewers will expect you to be familiar with all major social media channels. If you have experience with more obscure platforms, this is the time to highlight those as well.

Heres an example:

I have experience using in my personal life and have also set up my professional profile online. I also have experience with social media advertising and its functionality.

A good follow-up question you can ask is: Are there any other social media platforms your company is using? This can be a great way to get the interviewer engaged in a discussion about how the company uses social media.

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Describe A Digital Marketing Campaign You Worked On That Didnt Go As Planned Why Did It Go Wrong And How Did You React

The hiring manager here will be looking to see how you deal with disappointment. In your answer, you need to clearly explain how the campaign got off-track, take some responsibility for the setback, and spell out what you learned and the steps that you would take next time to ensure a better result. One strategy would be to pick a campaign where you might have set unrealistic expectations. Discussing how you chose your KPIs and how you learned to create realistic goals will show that you are a critical thinker and problem solver with a mind for marketing strategy.

  • Discuss a time when your team did not agree with you.
  • Talk about one of your most effective campaigns. What made it so effective?
  • Describe a time you worked with a team to create a campaign on a tight budget.
  • Have you worked on a cross-functional project? How many people did this involve?
  • Talk about a time you were put under an enormous amount of pressure and what you did to remain effective.
  • What is an example of a marketing-related goal you achieved? What steps were involved with your accomplishment?
  • Talk about a time you took a digital marketing risk.
  • Have you ever had to market a product or brand you werent passionate about?
  • Tell me about a major change you made to an old marketing process or strategy and the effects it had.
  • What was a time you combined creativity and analytical thought to overcome a problem?

What Is Your Knowledge Of Our Company Why Do You Want To Work Here

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Regardless of the field, you should always research the company youre interviewing at pre-interview. This question is fairly generic and one that several different fields keep handy for interviews. As it pertains to sales/marketing, your interviewer wants to see how well you understand their specific companys approach to selling and marketing. Focus on aspects of the companys sales record that stand out to you, or why you like their services or products and the ways in which theyre marketed. Additionally, you can add why your personal skill set, expertise, and history make you a good fit with the companys strategies to sales/marketing.

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Question #: What Marketing Projects Have You Helped With What Did You Do

Are you pursuing a job as a marketing assistant? Employers will want to know what experience you have collaborating with a team or providing marketing support. When answering marketing assistant interview questions, think about the experience you’ve gained from class projects, internships, or part-time jobs. Include the following:

  • What was your role in the project?
  • What was the outcome of your contribution?

How You Could Answer

“I had an internship at a law firm that had just opened an office in a new location. The firm wanted to reach its target audience in that area with pay-per-click ads, social media, and organic content. I helped the marketing team brainstorm slogans and content ideas. The firm ended up receiving more than 50 leads within the first month.”

What Are You Expecting In Terms Of Salary

How to Answer: We believe that anchoring your salary expectations to your prior salary is the surest way to get very incremental pay raises. Ideally, youve done your compensation research and understand the salary possibilities for the role. If not, and you must anchor your salary expectations to what you have previously earned, dont frame the expectations that way.

Simply state the number you believe you should receive for the role .

Example: Understanding the market and given my experience, I believe that is fair.

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Show That You’re A Great Researcher

Few experiences are as frustrating for interviewers as speaking to a candidate that clearly isnt as aware of the job – or the employer – as they should be.

Before you even consider scheduling an interview with any employer, learn as much as you can about the company:

  • Search for the company on YouTube and look for press conferences, announcements and presentations that could give you more information about their current direction.
  • For small and mid-sized companies, Google the companys senior management and look for interviews and media pieces with information on any new developments and challenges.
  • If youre interviewing for a digital marketing job with a technology company, search on TechCrunch for recent coverage of events that could affect the companys priorities.
  • Find the companys Wikipedia page and make note of any new products, services and other offerings that you could talk about during your interview.
  • Find the companys profile on GlassDoor and make a note of any interesting reviews from previous employees.
  • Create a so that you receive articles and discussions about the company via email as soon as theyre published.

While youre researching the company, take detailed notes of any specific points that you think are relevant. Familiarize yourself with their products, unique technologies, company culture and other topics that you can mention during your interview.

Top 13 Marketing Interview Questions And Answers

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If youre looking for help with marketing interview questions, youre in the right place.

Im going to walk you through the 13 most common questions asked in marketing job interviews, including:

  • product marketing interview questions
  • much more

First, no matter what type of marketing job youre interviewing for, you are going to hear some standard marketing interview questions that most employers ask. So well cover those first.

Then well dive into some interview questions about specific types of marketing. You may hear these questions depending on what type and level of marketing role youre interviewing for.

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Can You Describe A Big Data Project You Have Worked On

To successfully answer this question, list a project you worked on where any form of data was handled. Explain what your role was, how you interpreted the data, what software you used, along with any techniques and skills you learnt. To really impress an employer, mention any statistics to show the project was successful. Heres our template for how to best answer this question:

at , I was responsible for . Specifically, I , using . The results of this project were hugely successful as . I really enjoyed working on this project, and it taught me which I can apply to this role.

Tell Me About A Marketing Campaign You Conducted That Wasnt Successful What Did You Learn From That

The question is designed to understand how the candidate deals with failure. What to look for in an answer:

  • Are they overly discouraged by failure?
  • Are they able to learn from failure?
  • How do they creatively implement these lessons?


A brand I marketed did not experience strong engagement online from customers. In research done after the campaign, we learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.

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More Marketing Analyst Interview Questions To Prepare For:

  • Which CRM tools have you used for campaign tracking and report generation?
  • Which analytics tools do you have experience with and what is your level of proficiency in each?
  • What do you think of our current marketing strategy? What would you do differently?
  • What data collection methods worked well in your previous position? What didnt work so well?

Landing a graduate Marketing Analyst role is a great way to propel your marketing career, with high level marketing jobs some of the best paid jobs. If you’re wondering ‘what are the best paid jobs in the UK?’ check out our blog.

If youre interested in a graduate career in Marketing Analytics, check out our blog for what you need to work in SEO.

How Do You Pick Effective Digital Marketing Kpis And How Do You Track Them

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Tip: Digital marketing campaigns need metrics to ensure theyre working properly . But which KPIs are meaningful for a digital marketing campaign? Show interviewers your know-how by citing examples like:

  • Overall marketing return on investment
  • Customer conversion rate from marketing content
  • New leads acquisitions

You can also get into the how of tracking by referencing these rules of thumb:

  • Track KPIs weekly when they are very important to the business, and you can change the strategy week-to-week in response to the numbers.
  • Track KPIs monthly when you can alter your monthly strategy to affect these numbers, and when you need to see a percent growth month-over-month .
  • Track KPIs quarterly when you need to wait a few months to see if your strategy is working.

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Whats Something Youve Taught Yourself Recently

Similar to the previous question, this reflects whether or not you are receptive to criticism and open to change. The sales and marketing industry is a highly dynamic realm, with markets and customer appetites shifting ever so constantly. Show through various scenarios that you are adaptable and quick to learn new strategies that would contribute to the companys revenue growth. This sales and marketing question is also meant to find out if you are proactive when it comes to learning and trying something new.

What Other Companies Are You Interviewing With

This isnt a trick question employers just want to see youre being targeted and specific in your job search. They want someone who KNOWS they want this particular job, and isnt just applying randomly online.

So ideally, they want to hear that youre applying for similar marketing jobs, and/or in similar types of companies. You dont want to appear too scattered when you answer this interview question. You dont want it to sound like youre applying all over the place one HR job, one sales job, one marketing position, etc.

If youre a marketing coordinator whos applying to a digital marketing agency, its ideal if you can tell them youve applied for other similar roles at other marketing agencies.

Or, if youre a product marketing manager interviewing at a large clothing brand, youd ideally want to be able to tell them youre interviewing for a number of marketing manager positions in companies similar to theirs like clothing companies other consumer goods companies, etc.

However, you dont need to tell them specific company names, either. The best way to answer, what other companies are you interviewing with? is to just explain the general type of company. Show them theres a pattern/logic to your job search, and that their job fits the overall theme of what you want.

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Tell Me About A Working Situation In Which You Had To Market A Product With A Team Of People Who Had Very Different Ideas And Values From You How Did You Manage The Situation

The goal is to find out how the candidate deals with people who work and believe differently than they do. What to look for in an answer:

  • Do they exhibit an ability to bridge differences?
  • Are they open minded?
  • Can they grapple with and manage disagreement?


I worked on a team with several people who came from very different backgrounds and disagreed on many things. The way I worked to bridge this gap was by defining what our product was together and focusing on the product rather than on our personal differences. By focusing that way, we were able to work together.

Do You Prefer Working Independently Or On A Team

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How to Answer: This is a common question when a hiring manager wants to assess whether you will be a good fit, culturally. Be as honest as possible when you respond to this, but make sure its clear youre comfortable working collaboratively and on your own.

Companies want to hire people who are fun and easy to work with but also those who can manage whatever they need to on their own.

Example: While I love working on a team, Im also used to working independently in my current role. I appreciate the benefits of both atmospheres.

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Why Are You Currently Unemployed

How to Answer: Ok, we admit its unlikely the interviewer will put the point so bluntly. Typically, this question is asked in the following way: Tell me about why you left your .

What they really want to ask is: Were you fired and if so, why? People are reorganized and fired all the time for reasons that have nothing to do with their individual performance. On the other hand, some people are fired for cause as well.

Whichever category you fall into, be sure to spin the best story possible without being defensive. The more casual and confident you can be in your answer, the easier it will be for your interviewer to conclude what you want them to: Ok, no big deal.

Example: I took some time off to fully immerse myself in my studies. Now that Ive gotten my second degree in education, Im looking forward to putting it into practice.

What Was Your Biggest Accomplishment At Your Last Job

How to Answer: You know why youre good at your job, but make sure you have a specific accomplishment you can point to. Interviewers like details, so have an anecdote ready that shows how you oversaw a successful project from start to finish.

Example: My biggest accomplishment in my last job was tripling our sales numbers in the last year.

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Dont Be Afraid To Critique The Companys Website/social Media Channels

You can bet that you will be asked whether you have reviewed the companys website or social profiles. Dont worry, this isnt a trick question and no one is looking for your flattery. This question is asked to see what fresh insights and perspectives you can bring.

This is the perfect opportunity to illustrate that youve done your research on the company and that you paid extra attention to the site/social profiles. The interviewer will also appreciate hearing any suggestions you have. Comments like, I think the site is great! Or, I think it could use more white space, will lead the interviewer to believe you havent spent any time on the site at all.

If for some reason you arent asked about the website, bring it up, along with some recommendations and areas you think could be improved upon. The interviewer will appreciate knowing that you didnt neglect to review the companys digital properties.

List Of Digital Marketing Interview Questions: Digital Marketing

Marketing Job Interview Questions and Tips

Employers will be looking for candidates who understand the basics of digital marketing principles, tools, and processes. Digital marketing is a broad field, and your interviewer will want a better sense of where your skills and experiences lie. In addition to questions about your portfolio and professional background, you should expect questions that touch on your experience with social media marketing, pay-per-click ads, email marketing, analytics and reporting, public relations, and search engine optimization, among other areas. At a job interview, a hiring manager may ask some of the following questions to test your knowledge of the digital marketing industry:

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